About Seoul
A walk through a maze of skyscrapers leads to the gate of an ancient palace. The bustle of busy streets gives way to the calm of a stream. A stroll past a string of luxury brand shops takes you to a traditional market teeming with people. Get off a bus or come out of a metro station, and you will see a lush forest or a view of a river. At every turn, you will discover something new and attractive.

A captivating city where traditional meets modernity – this is what Seoul is about.
 
Old Charm New Energy Bandwidth Capital of the World Traditional to Fusion Shopping Spree
  • Old Charm

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    • Seoul is a royal city with five palaces still standing in the heart of the ancient capital. They date back over 600 years to the foundation of the Joseon Dynasty in 1392, and add s traditional and historical flavor to Seoul’s modern landscape.

  • New Energy

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    • Seoul is a city full of creative energy and style. As the center of K-Pop and the Korean Wave, Seoul has a flourishing art scene that includes vibrant youth and indie cultures. There are street performers, world-class musicals, and classical concerts.

  • Bandwidth Capital of the World

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    • Billed as one of the most wired cities, Korea has ubiquitous smartphones and ultra-fast downloads available from virtually anywhere within the city.

  • Traditional to Fusion

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    • From street food to fine dining, from traditional Korean fare to fusion, dining in Seoul is staggeringly diverse. Korean meals are typically full of a rich assortment of vegetables, sea foods and fermented foods best represented by Kimch, all offering a variety of flavors and health benefits.

  • Shopping Spree

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    • In line with its reputation as Asia’s trend-setting capital, Seoul is famed for its 24-hour shopping culture. Form the store-packed streets to fancy boutiques and mega shopping malls to traditional markets and specialty stores, Seoul is home to a variety of shopping venues that will fascinate both shopaholics and casual sightseers.

 
General Information
 
 
 
  • Han Style

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    • In Asian countries have been doing exchanges through culture and trade throughout history. Trends spread throughout the region at an incredibly fast rate. The 80's were a time for “Hong Kong Noir” while the 90's were more an age of Japanese animation. The 2000s have seen a sharp rise in the popularity of Korean culture, with music and dramas hitting all the right notes. Interest in Korea, triggered by the success of leading Korean dramas and popular music, continues to escalated to include a host of other aspects of Korean culture, such as hangeul (Korean alphabet), hansik (Korean food), hanbok (traditional Korean clothing), hanok (traditional Korean houses), hanji (traditional Korean paper), as well as Korean music. In Korea, the aforementioned six cultural symbols are collectively referred to as “Han Style”.  The Korean Wave that swept its way through Asia starting with dramas and popular music is now achieving even far greater appeal in the international market. As it continues to evolve it enriches the image of Han Style.  

  • UNESCO World Heritage

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    • UNECO World Heritage refers to both cultural and natural heritage sites registered on the World Heritage List. In November 1972, UNESCO adopted the “Convention Concerning the Protection of the World Cultural and Natural Heritage” in the General Conference during its seventeenth session. Under the Convention, the World Heritage committee established a World Heritage List that includes cultural and natural heritage with outstanding value whose conservation is recognized to be in the interest of all humanity.    

  • Korean Wave

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    • The Korean Wave, also known as Hallyu, is based on many different aspects of South Korean culture, such as: popular music, or "K-Pop"; dramas, or "K-Dramas"; language; animated comics, films; and cuisine. Although individual aspects of the Korean Wave are interconnected with each other, K-pop in particular has stood out in recent years to become the most notable aspect of all. It had played a significant role alongside the spread of the Wave, and is generally regarded as the gateway to Korean culture.